Cafe reviews
10TH November, 2017

Microlot Coffee in your Café

Microlot Coffee in your Café

By Will Glover, NSW State Sales Manager

We’re often asked by new businesses, “What are, and should we offer microlots?”

Put simply, Veneziano Coffee’s microlots are coffees specially selected for their high-quality characteristics. In addition to this, a Veneziano microlot can be traced back to a specific farm and varietal.

So, what are the benefits and why should you offer them in your cafe?

Provide your customers with choice
Diversification will often lead to an increase in individual customer spend. Often microlot coffee is best suited served black. With such a unique taste profile, it can drive your customers to change their daily order to include a microlot espresso with their delicious white coffee.

Create a showcase offering
Providing a dynamic offering will lead to increased customer engagement and satisfaction. Use your microlots to educate your customers on specialty coffee and increase rapport. Make your café or venue a destination for coffee lovers.

It’s about the grower and farm
Microlot coffee is an accurate representation of the farm’s terrior* and farming practices. Each farm’s unique geographical position plays an integral part in the coffee’s taste profile. From here, this profile can be manipulated further through processing to achieve the farmers desired taste expression.

Keep it contemporary
In a competitive coffee market, stand out from the pack with a micro-lot coffee offering. Set a tone for the café that perpetuates your vision to be the best and most relevant specialty coffee offering. While you may not see a direct increase in sales, often coffee consumers identify quality with a menu’s extensiveness and even if microlot coffee isn’t for them, they will purchase one of your delicious blended coffees based on this.

Increase your employee ‘coffee I.Q.’
Microlot’s promote the exploration of coffee, and it’s many facets of production. VCR micro-lots are accompanied by extensive farming and processing information sparking intrigue and developing a thirst for knowledge. Our coffee specialists have an in-depth understanding of farming practices and are at your disposal to educate. This will ultimately lead to increased professionalism and grow workplace culture.

Because they’re delicious!!
You will create a memorable coffee experience!

The VCR micro-lot program is constantly changing with seasonality and demand. Check out the website for current releases or if you’re an existing VCR account, don’t hesitate to speak with your coffee specialist.

*terrior – the complete natural environment in which a particular coffee is produced, including factors such as the soil, altitude, and climate.

 

Related posts

Cafe reviews Cafe Spotlight: Town & Country, Balwyn Cafe Spotlight: Town & Country, Balwyn Cafe reviews | 1 Dec 2018 Have you ever been to Town and Country in Balwyn? The business has been here for a whopping 20 years – not too many cafes these days can stake claim... Read More
Cafe reviews Cafe Spotlight: Olive Lane, Balwyn Cafe Spotlight: Olive Lane, Balwyn Cafe reviews | 22 Oct 2018 Nestled in the quiet strip of North Balwyn village, one entering Olive Lane could assume they had walked into a patisserie. With cabinets filled sky high with Greek pastries made... Read More
Cafe reviews Cafe Spotlight: Pollen, Canberra Cafe Spotlight: Pollen, Canberra Cafe reviews | 15 Jun 2018 Set amidst the Australian National Botanic Gardens, Pollen is more than a café – it’s a destination. Fresh and vibrant with a focus on good food, specialty coffee and exceptional... Read More
Cafe reviews Cafe Spotlight: A Mother’s Milk, Adelaide Cafe Spotlight: A Mother’s Milk, Adelaide Cafe reviews | 18 May 2018 A Mother’s Milk takes you to Brooklyn with its Ghetto Chic inspired fit-out of exposed bricks, graffiti artwork and newly installed black wall with a coffee map made of string... Read More
Cafe reviews Cafe Spotlight: The Grisley Bear Cafe, Richmond VIC Cafe Spotlight: The Grisley Bear Cafe, Richmond VIC Cafe reviews | 20 Apr 2018 Small in size but big in heart, Grisley Bear café is a hole-in-the-wall cafe serving the locals of Richmond. Owner and chef, Robert Princi and his right-hand man and barista... Read More
Cafe reviews Cafe Spotlight: Mr Tod, East Melbourne VIC Cafe Spotlight: Mr Tod, East Melbourne VIC Cafe reviews | 4 Apr 2018 Located under four iconic heritage-listed terraces in East Melbourne, you’ll find Mr. Tod Café. The impressive building was established in 1878 as residential terraces known as Tasma Terrace. Today, it’s... Read More
Cafe reviews Cafe Spotlight: Kith and Nosh, Braddon ACT Cafe Spotlight: Kith and Nosh, Braddon ACT Cafe reviews | 25 Feb 2018 Settled in the heart of foodie precinct, Bradden, is family owned and run café, Kith and Nosh. Originally from Queensland, chefs Michael and Sandy wanted to move closer to the... Read More
Cafe reviews Cafe Spotlight: Good Neighbours, Balwyn VIC Cafe Spotlight: Good Neighbours, Balwyn VIC Cafe reviews | 29 Jan 2018 Good Neighbours Café is, as its name suggests, a reliable, friendly addition to the Balwyn North community, and the sort of neighbour you’d be happy to rely on for a... Read More
Cafe reviews Cafe Spotlight: Foodies, Albert Park VIC Cafe Spotlight: Foodies, Albert Park VIC Cafe reviews | 16 Dec 2017 A hidden gem for all fodmap dieters. There are certain things in life that can either bring you down or motivate you to do something you never thought possible. Luke... Read More

Get $10 Off Your Order

Receive $10 off your next order when you sign up to our newsletter!

STAY IN THE KNOW

Receive $10 off your next order when you sign up to our newsletter!